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Write a better events blog with these tips for superb online content
Blogging about your events can help you to connect with your audience in a whole new way, but it’s not as simple as it might seem. Writing for the web is a whole different game to writing for print in...
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What are the best email marketing strategies for event planners? Great...
We sat down with Jessica Best, community director at Emfluence, to discuss the many various ways email marketing can benefit event planners. How can event planners use email marketing strategies? I...
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Why stories are integral to effective event marketing
Marketing an event is just like marketing a product—you’re trying to sell your brand. But since customers don’t engage with brands, having a strong story to use in your marketing will give you one-up...
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A really useful guide to writing really useful checklists for events
Since you have so much to remember when planning an event, checklists are a handy way of supplementing your own memory and ensuring nothing gets overlooked. In The Checklist Manifesto, Atul Gawande...
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22 spectacular event and party lighting ideas you can steal from pinterest
The right lighting at your event is a critical part of setting the mood for your attendees. Get it spot on, and they’ll be talking about your events for years to come. So here we have 22 amazing...
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4 live video streaming solutions for your next event or conference
Live video streaming can help you to increase the reach of your event to those who can’t attend. It may also help you to reach customers who hadn’t planned on attending anyway, and convince them to...
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The world’s biggest event ever is happening this year – so how big is big?
When we heard that this year’s Maha Kumbh Mela was predicted to attract over 80 million people, making it the world’s biggest gathering of people ever, we were intrigued to say the least. While the...
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7 fabulous fundraising events for your charity or nonprofit to raise money...
Fundraising is a natural part of running a nonprofit organization, so the more interesting and appealing you can make this process, the better. Fundraising events are a great way to bring people...
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10 DIY tutorials for creative event decoration
DIY projects not only save you money, but they’re fun to do and give you a greater sense of accomplishment than purchasing ready-made products. If you’re looking for some creative event decoration...
View Article52 ways to promote your event online [slides]
Whether you’re organizing a 10-person meetup or a 3-day conference for thousands, the internet offers enormous opportunities for promoting your event. Check out this slide deck for 52 ideas to help you...
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5 event planners on the best tools for event ideas
We asked five professional event planners about their favorite tools for collecting and organizing event ideas. Here are their top recommendations: Tracy is a big fan of Evernote: I love Evernote! I...
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5 tips for bringing bloggers to your next event
While newspapers are moving away from print and setting up digital paywalls around their content, bloggers are becoming more prevalent in industry reporting. Having bloggers at your event can increase...
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5 ways event planners can use Google+
Although Google+ hasn’t quite shaken off the ‘just another social network’ tag yet, the effect of Google Plus on search results means it’s not a platform you can afford to ignore. Rather than another...
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5 Ways for Event Organisers to Plan a Green Event
Everybody wants to throw the coolest party around. Given that going green is the latest trend, the hippest parties are the most environmentally conscious. Here are some useful (and sustainable!) tips...
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How to choose the best Twitter hashtag for your event
With a Twitter hashtag, you can reach more people than just those following your account. Anyone who tweets about your event using the official hashtag provides a link for their own followers to find...
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The irresistible power of improvisation – How Bus Stops and Strange Party...
Improvisation in a conference setting can foster a more comfortable event, where people are more relaxed and more open to interactive communication. The idea is to laugh and be comfortable. And...
View Article25 stellar songs for event professionals to get the party started
Successful events rely on creating an environment of comfort and enjoyment for attendees. What better way to achieve this than through music? Below is a comprehensive list of tunes that will get your...
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An event fit for a King – How to plan the perfect political event
Politics are a substantial part of the American psyche. Americans are saturated with the idea of politics from youth, from classrooms spouting narratives of heroic presidential leaders to news outlets...
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Event Planning: Questions to Ask Clients
When planning an event for your client, the first few moments of planning can feel daunting. Where to start when trying to acquire the maximum amount of information from a client? What question should...
View ArticleSpectacular event fails and the videos that go with them – whoops!
The world of events can leave room for some serious fails. Sometimes it can be the talent, sometimes it can be the good old guests themselves. Regardless of who is responsible, they still can create...
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